Continental continues its commitment to cycling by joining La Rioja Bike Race

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Continental Tires maintains its commitment to the world of cycling by becoming a global sponsor of one of the most important and popular events in the Spanish mountain bike scene: La Rioja Bike Race presented by Shimano.

The company, fourth in the world as a manufacturer of passenger car tires, wanted to reinforce its commitment to the world of cycling by partnering with this race for the first time, by renewing with the Quebrantahuesos race for another year, and by entering the world of professional cycling as a global sponsor of La Vuelta.

The German brand, which stands out for perfect tire traction on any vehicle, wanted to be represented at one of the most popular races in Spanish mountain biking.

Continental AG

Continental develops intelligent technologies for the transport of people and goods. As an international tire supplier and industrial partner, Continental offers sustainability, safety, comfort, personalization and affordable solutions. The corporation, with its five divisions of Chassis and Security, Interior, Transmission, Tires and ContiTech, generated preliminary sales worth approximately 44,000 million euros in 2017. It currently employs more than 233,000 people in 55 countries.

Tire Division

The Tire Division currently has 24 production and development centers around the world. The wide range of products and the continuous investments in R & D contribute significantly to profitable and ecologically efficient mobility.

Passenger and Light Industrial Tires

Continental is one of the leading manufacturers of passenger and light industrial tires in Europe, and is the fourth largest manufacturer of passenger car spare tires and original equipment tires. The product development approach of the Continental premium brand is to optimize all the relevant features for safety while minimizing rolling resistance.